# ⇄ You cannot ask for distribution while funding only features
Understanding · system · https://build-here.africa/book/chapters/04-14-you-cannot-ask-for-distribution-while-funding-only-features.html

## What you are asking for

You want more users. The schedule only covers building: nothing for explaining, supporting or listening.

## What the system hears

> "We'll do distribution in the evenings, on top."

## What that produces

If the schedule only funds features, you get features. Distribution then happens on someone's spare time, or not at all.

Distributing is work: demonstrating, answering questions, checking access, helping with the first use, writing, talking to partners. It takes time and skills, like building.

Put that work in the review next to the deliveries: the people reached, the first uses, what was learned. Whatever does not show up in the review does not exist for the team.

A channel that gives nothing after a serious attempt gets stopped. Say why, and try the next one.

## The decision

→ Choose a use goal, a channel and an owner. Give them time planned in the schedule.

→ Say what that time replaces.

→ After a month, look at the people reached, the first uses and the cost. Carry on, change, or stop.

## To discuss

Which building work would we take off the schedule to fund a month of distribution?