Introduction
The mindset Principle 02 2 min

Ask the naive question straight away

The starting point

“I’ll wait until I understand it better before I ask.”

The discussion moves on and an important word stays vague. You follow the sentences without knowing whether you give them the same meaning as everyone else.

The move

“So we decide on the same basis, what do you mean by activation here?”

Why it works

One word often covers several realities. Inside one team, “activation” means a sign-up to one person and a first use to another. Both compare numbers that do not measure the same thing, and nobody notices. Between a customer and the team, the gap is the same: compare their words before you translate the request.

The naive question costs ten seconds. Not asking it costs a decision made on a misunderstanding. Starting out, you learn the vocabulary. With experience, you spot that a definition has drifted or that it hides two cases. Either way, you often unblock the room: the others did not dare ask either.

Ask it when the word matters. If the decision turns on it, ask right away. If the detail can wait, note it and come back to it straight after. Waiting for the end of the meeting means letting the decision be made on a misunderstanding.

Try this

On the next vague notion, ask for a definition and a concrete case.

“Can you show me one case that falls inside that definition, and one that falls outside?”

Say back what you understood. If the gap holds, write it in the decision note. Apparent agreement on a vague word is a disagreement waiting for its moment.

To discuss

Which vague word is weighing on a decision we are making right now?

Your notes

Only you read them.